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Advice for Artists


1: How to Write a Biography
2: Create a Press Pack
3: Before and After Shows
4: A Few Notes on Peformance
5: Create Merchandising Opportunities
6: Establishing your Brand
7: Don't make a Follow up CD before exploiting the 1st
8: Building a Community
9: Identifying your Audience
10: Developing your Stage Show and Performance Skills
11: Putting Forth a Decent Marketing Effort
12: Handling your Business
13: Knowing the Music Industry
14: Mislabelling
1: How to Write a Biography
When you write your bio, you are NOT writing your autobiography. You are writing a music business document. Your bio then is written FOR the music business contacts you want to impress, deal with, and create lasting relationships with. (because you are into this for the long haul, aren't you?).. Read More
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2: Create a Press Pack
This is 1 of the most important things any artist can have, not just artists, the same applies to everyone, no matter what field of work you are in. Whether your a band, a singer, rapper, dj, mc, model, dance group, radio show, photographer, it doesn't matter, a press pack is very important... Read More
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3: Before and After Shows
A CD is an invaluable source of promotion at gigs too. It’s a good idea when building a fanbase to look at it from the perspective of “One fan at a time”. If someone really cottons on and enjoys what you do, that person will go home with the memory in their mind. That person may then come to another show, after telling friends about your amazing band, and so forth. If you have a CD to sell during a show, your new fan will have something to take home and remember you by... Read More
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4: A Few Notes on Peformance
There are a few very important things to bear in mind. You need to be confident that you love what you’re doing, and portray this in whatever way feels natural to you. It’s easy to feel nervous on stage, and this will can be remedied over time, but do try not to look awkward as this will be conveyed to your audience... Read More
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5: Create Merchandising Opportunities
CD sales are just a fraction of the earning potential for artist like yourself these days. So at this point if you are not doing so already, I highly suggest that you start designing t-shirts, buttons, bumper stickers, coasters, calendars and other products other than, or in addition to your CDs to sell at shows and on your website.. Read More
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6: Establishing your Brand
If you don’t know your brand you can’t reinforce or promote it and you can’t expect others to know who the heck you are, right? Right! It’s not enough to be “very talented” or “good” these days…. In fact that stuff matter very little.. Sorry, but it is the truth. Differentiation is the key to your success and will enable you to stand out in a marketplace that’s over saturated with music artists. .. Read More
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7: Don't make a Follow up CD before exploiting the 1st
Every year a CD is sent to me by an artist whose debut CD I absolutely loved and then I don’t review their follow-up CD because it pales in comparison. Why does this happen? Because they recorded new material too soon. As long as artists continue to perceive their new music as their best music, I imagine they will always make this mistake. There’s no point in making a new CD if you have not fully exploited your first one – especially if you took your time to create it... Read More
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8: Building a Community
There’s just one thing that makes an artist a success: an audience. Do you have one? It consists of fans who comprise your community. Community support is – and always has been – a MAJOR factor which makes or breaks careers... Read More
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9: Identifying your Audience
Who is your audience? How old are they? What level of education do they have? Where do they live? What magazines/newspapers/books do they read? What movies do they go see? What websites do they visit? This is called “demographical” information (demographics for short) and major record labels spend fortunes to get this information for music artists. .. Read More
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10: Developing your Stage Show and Performance Skills
Performing live has been the bread and butter of the music industry since its beginning. The music artists who fails to develop his/her stage show and performance skills will flounder. Your ability to connect with your audience – and maintain a long term relationship – will be based on the worthwhile experience that you provide them with at your shows. If you can do that they will track you down at even the most obscure venues to be a part of it, AND tell their friends about it as well... Read More
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11: Putting Forth a Decent Marketing Effort
The old music industry adage is “production rich, promotion poor.” It still holds true today. It’s a common belief that the marketing budget for a CD project should be two to three times the amount of the production budget. Every CD project should have a marketing plan which enables music artists to reach their marketing objectives. What are your objectives? Fame? Fortune? Critical acclaim? Attention to a cause you support? Artistic innovation? Know your objectives before you attempt to market your project... Read More
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12: Handling your Business
Anyone who attempts to sell a CD or have someone pay to attend their performance is doing business. If you are doing business, it must be handled correctly. The first step is to acknowledge that business is not about having fun or being cool; it’s serious. A business consultation with an entertainment attorney or experienced industry professional which revolves around the question, “What business should I be aware of handling at this point in my career?” would be an excellent investment of time and money... Read More
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13: Knowing the Music Industry
There is absolutely no excuse for not knowing how the music industry operates these days. The Internet is just bulging with free information on every aspect of music industry operations. .. Read More
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14: Mislabelling
If my first experience with your music is being tricked into listening to it. I assume you're just a cheat who does not care about the relationship you have with listeners. Mislabelling YouTube videos to trick people into hearing your song or seeing your videos is deceitful. Zipping your album and throwing it on MediaFire and labeling it “Watch The Throne Leak” is downright imbecilic. .. Read More
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